Client Profile

Established in 2000, WOW is a professional wrestling promotion that relaunched in 2015 into digital media using Superhero characters to empower women.

Business Situation

In order to drive performance, WOW sought to implement a solution to manage revenue and expenses across its multiple divisions, events and locations.

The Solution

After using QuickBooks, WOW partnered with Brinker+Co for accounting support and Sage Intacct's Cloud ERP System as the most comprehensive solution to its financial reporting obstacles.

The Benefits

  • Real-time consolidated financial visibility & insights
  • Increased mobility – anytime, anywhere from mobile devices
  • Automated processes and approvals

Caged Heat. Jungle Grrrl. Lana Star. Azucar.  And, Stephanie La Maravillosa.  Just some of the Superheroes of WOW that are part of the exciting relaunch of WOW- Women Of Wrestling.  With its new season of episodes produced and a new series commencing in March 2016, it became obvious a financial management system that provided real-time business insights was needed to manage the digital growth strategy and to scale with the popularity of the returning stars.

WOW needed an innovative accounting solution – and fast.  A solution that:

  • Provided faster, real-time financial performance and deeper insights;
  • Single point-of-accountability for managing the accounting and financial reporting functions;
  • Streamlined and automated processes to eliminate dependency on Excel; and
  • Improved mobility and collaboration among the team to drive efficiencies, especially when the Superheroes take their show on the road.

We delivered a holistic cloud-based accounting solution: Brinker+Co’s team provides CFO advisory services and manages the day-to-day accounting and financial performance, while leveraging Sage Intacct’s best-in-class Cloud ERP financial management system. Within weeks, WOW was reviewing their financial performance and cash flow on a daily basis and processing payments with online digital approvals.   The financial statements and budgets were revamped for improved visibility by several dimensions — division, location, live event and cost center. Data is accessed through digital dashboards from mobile devices – a wide range of new visibility that would previously have been impossible.

Today, WOW drives both operational savings and gains agility and scalability to change business models quickly. So now they can focus all their energies on training and promoting the trailblazing Superheroes as they battle to be the next Champion of the World and prepare for even greater growth and heroism in the future.

To learn more about Women of Wrestling, check out their website.

View our full case study here: Superheroes of WOW – Women Of Wrestling? They’re back.